Privacy Policy

This Privacy Policy discloses the privacy practices for MetroSplash Systems Group, Inc. (the FuelLinks® Program and fuellinks.com), including:
  • What personally identifiable information we collect from you;
  • How we use the information;
  • With whom we may share user information;
  • What choices are available to users regarding collection, use and distribution of the information;
  • What types of security procedures are in place to protect from the loss, misuse or alteration of information under our control; and
  • How users may correct any inaccuracies in the information.

Please note that this Privacy Policy only applies to information collected by this Website and not to any information collected offline by MetroSplash Systems Group, Inc. or by any other company or Website.  If you have questions or concerns regarding this Privacy Policy, you should contact MetroSplash Systems Group, Inc. at metrosplash.com. In addition, please review the Terms and Conditions of MetroSplash Systems Group, Inc. at fuellinks.com, which govern your use of this Website.


INFORMATION COLLECTION AND OUR USE

Personally Identifiable Information.

You do not have to give us personal information to visit our Website.  However, we may collect information, including personally identifiable information (such as name, email address or physical address), from our users at several different points on our Website, including during registration for our services, for payment, and/or for participation in a contest, game, merchandise promotion, a rewards or other promotion or other type of promotional activity.  If you choose to provide us with such information about yourself, we may provide you with information on products, services and/or events that may be of interest to you.

We may contact you by email, postal mailings or via telephone.  In addition, We may enhance and/or merge personally identifiable information about our users with data collected from other sources to use in direct and/or online marketing.


Other Data Collection and Log Files.

When you visit our Website we may collect and store in log files certain non-personally identifying information, such as:  the name of the domain and host from which you access the Internet (for example, aol.com or uic.edu); the Internet protocol (IP) address of the computer you are using; the browser software you use and your operating system; the date and time you access our Website; the Internet address of the Website from which you linked directly to our Website and the Website you visit when you leave our Website, and number of clicks to analyze trends, administer the Website, track user's movement, and gather broad demographic information for aggregate use.  We may also determine the technology available through your browser in order to serve you the most appropriate version of a web page.  We use this information to measure the number of visitors to the different sections of our Website, and to help us make our Website more useful.  We may also use information collected about our users to provide customized content, advertising, products and services, or to improve the content and navigation of our Website, or for other internal purposes.  Log file information is not linked to personally identifiable information.


Disclosure of Information

When you register with MetroSplash Systems Group, Inc., certain information [such as your city, zip code and user name, along with the profile information you provide about your likes, dislikes and personality and any photograph(s) you submit for posting] may be displayed publicly on the Website.  However, MetroSplash Systems Group, Inc. does not list your full name, or phone number, or street address, or IP address publicly on the Website.

By registering with MetroSplash Systems Group, Inc., you are eligible to receive benefits of the Fuel LinksÒ Rewards Program and you are consenting to the use of your information by MetroSplash Systems Group, Inc.  MetroSplash Systems Group, Inc. may use your personally identifiable information in many ways, including sending you promotional materials and including sharing your information with third parties so that these third parties can send you promotional materials (the term “promotional materials” means offers and communications that directly promote the prospective use or purchase of products or services).  Your personally identifiable information may be disclosed to selected third parties so that they can send you promotional materials about goods and services offered by them.   

MetroSplash Systems Group, Inc. may hire outside companies to provide services on our behalf (such as conducting surveys, sending email, hosting the Website, or analyzing data) and those companies may have access to personally identifiable information in order to provide those services.

We may also disclose your personally identifiable information if we believe that we are required to do so by law; to comply with legal process or governmental requests; to enforce our Terms of Use; and/or to protect the rights, property, or safety of MetroSplash Systems Group, Inc., its users or the public.  MetroSplash Systems Group, Inc. may use your personally identifiable information to structure offers to you for goods and services.  MetroSplash Systems Group, Inc. may sell, transfer or otherwise disclose your personally identifiable information in connection with a merger, sale, consolidation or other corporate change.

If you choose to enter a sweepstakes, contest or other promotion, your personally identifiable information may be disclosed to third parties in connection with such promotion, as required by law (such as a winners list).  In addition, in order to enter a sweepstakes, contest or other promotion, we may require you (except as prohibited by law) to consent to the use of your personally identifiable information in our advertising and promotional materials.

In addition, if you submit a letter or similar content to the Website or MetroSplash Systems Group, Inc., we may publish it and/or your name or other information submitted.

MetroSplash Systems Group, Inc. may use and disclose non-identifying user statistics to third parties for a variety of purposes, including describing our services, marketing and providing a better user experience.

Please note that this Privacy Policy does not apply to any information you may disclose publicly in user forums (such as chat rooms, bulletin boards, or similar web pages).  You should keep in mind that whenever you publicly disclose information about yourself online, that information could be collected and used by people that you do not know.  We bear no responsibility for any action or policies of any third parties who collect any information users may disclose in user forums or other public areas, if any, of this Website.



Cookies

Our Website heavily uses cookies to aid in your ability to earn Rewards.  You are always free to decline our cookies if your browser permits, but that may affect your ability to earn Rewards because some parts of our Website may not work properly.


Web Beacons

Our web pages or email messages may contain a small graphic image called a web beacon (which is sometimes also called a "clear gif”) that allows us to monitor and collect certain limited information about our users, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed.  Web beacons can be very small and invisible to the user, but, in general, any electronic image viewed as part of a web page or email, including HTML based content, can act as a web beacon.  We may use web beacons to count visitors to our web pages or to monitor how our users navigate our Website, and we may include web beacons in email messages in order to count how many messages we sent were actually opened or acted upon.  We use web beacons to compile aggregate statistics about our Website and our marketing campaigns; we do not link the information collected by our web beacons to the personally identifiable information you provide when registering with the Website.


IP Addresses

An IP address is a number that is assigned to your computer or network when you are on the Internet.  When you request pages from this Website, our servers log your IP address.  We may use IP addresses for a number of purposes, such as system administration, to report aggregate information to our business partners or to audit the use of the Website.


Children's Privacy

Our Website is intended for adults only.  To protect children’s personal information and to meet the standards of the Children’s Online Privacy Protection Act (COPPA), we do not knowingly solicit or collect any personal information from children under 13 years of age.


Links

This Website contains links to other sites.  Please be aware that we are not responsible for the privacy practices of other sites.  We encourage our users to be aware as to when they leave our Website and to read the privacy statements of each and every site they visit that collects personally identifiable information.


Surveys

From time-to-time our Website may request information from users via surveys.  Participation in these surveys is completely voluntary.  If you choose to participate, the requested information typically includes contact information (such as name and shipping address), and demographic information (such as gender and occupation).  Survey information will be used for purposes of monitoring or improving the use and satisfaction of this Website as well as to conduct market research.  We may sell or otherwise use such market research; however, any market research information that we provide to third parties does not include your personally identifiable information.


Security

We take several steps to safeguard the integrity of communications and our computing infrastructure, including but not limited to, authentication, monitoring, auditing, and encryption.  However, although we make every reasonable attempt to protect the personal information that you share with us, no transmission over the Internet can be guaranteed to be 100% secure.  Also, please note that electronic mail is not secure against interception.


Correcting/Updating/Deleting/Deactivating Personal Information

If your personally identifiable information changes, or if you no longer desires our service, we provide a way to correct, update or deactivate most of your personally identifiable information (such as zip code, phone, Email or postal address).  You may correct, update or deactivate such personally identifiable information by logging in to the Website, clicking the “Help” link and following the posted instructions.


Notification of Changes

MetroSplash Systems Group, Inc. reserves the right to change this privacy policy at any time. If we do change this privacy policy, we will provide notice to our users.  We will use information in accordance with the privacy policy under which the information was collected, absent a specific agreement with you to do otherwise.


Consent to Transfer

This Website is operated in the United States.  If you are located in the European Union or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States.  By using our Website, participating in any of our services and/or providing us with your information, you consent to this transfer.